"Our customers, at the first look, should realize the desert is a traditional taste."

The package is based on expressing the traditional foundation of the century old company and the traditional taste of the product into a modern look. The package while redefining the milk desert consumption habits uses a transparent imaging thinking that the desert itself should be seen.

The design of the product uses the figures from Seljuk Empire that are brought into modernity.

The milk desert, one of the most valuable tastes of the modern life, is brought into a new presentation as the package chronologically presents the development of the brand.

Additionally, as the ergonomics of the product is carefully analyzed, the mug designs of the bowl and the lid combination which is completed with a chic image. Functional format of the product allows the customer to re-use the package.